Prepaid Legal leads can make the distinction between success and defeat in your business. But, not all leads are born equal.
Whether you determine to buy leads or produce your own, there are 3 main "archetypes" or categories that you'll find handy in growing your Prepaid Legal business:
1. Possible customers. These prospects are interested in one of your products or services. If happy, they may be carefully introduced to your business with moderate success. But, they didn't begin with an interest in making income, and they're going to need a lot of training.
2. Opportunity seekers. These individuals are looking for a chance to make money. They may or may not be serious, that's for you to determine. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your task will be to find the genuine ones, address their objections and guide them into your program.
3. Active network marketers. These leads are already in an opportunity, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their cash by joining a program.
The finest prepaid legal leads are those in the latter group: active multi-level marketers.
Why?
Well, as mentioned above, you are sure they have an interest in making hard cash with MLM. You won't hear them ask, "Is this one of those ponzi schemes?" and other such preposterous questions. They're past that; they know better.
They also understand the profession better than someone who's never been in network marketing. So, once they sign up to your organization and get trained, they'll generate results much faster (and with less guidance) than a regular person.
Lastly, they likely know other active network marketers: their upline, front line, and even cross-line representatives they befriended at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your organization.
They're in a business, though, and not necessarily looking to initiate something new. It's your job to softly, and with utmost care, pique their curiosity without setting off any trip wires.
The best way to do this is to lead with an offer that assists them in their existing opportunity... something not even related to your program. Something generic, like marketing tools or coaching.
Win their trust, and illustrate your worth to them by helping them move forward with their existing program. Show them that, unlike their existing sponsor, you are teaching them things that yield results. But make it clear that the only people who get your full focus are the people contributing to your own success.
At that point, enrolling in your team will be the next reasonable action.
In summary, you can target potential customers, you can go after opportunity seekers, or you can pursue active multi-level marketers. Of the three, active MLMers have the greatest potential to explode your downline with the least effort. Focus your effort there, and your check will be transformed.
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