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A great deal of successful marketing nowadays depends on exactly understanding consumer behavior. As a marketer, you could always be curious to understand what attracts or motivates your users into buying either your goods or those of your competitor. Depending on the buying and consumption cycle of your product, there could be several factors that will decide the sales conversion ratio for your product.

Toward Right Learning

A successful sale takes place when your customer understands his need and is confident that your product can match that need in a trusted way. Both these steps happen through a process, which is called learning. Hence as a marketer, your task begins by ensuring that the customer identifies his need and, more importantly, finds the answer in your product

Right Learning and Right Conversations

At this point of time, you may be going through this article on your laptop or desktop. Remember the day when you had made the decision to get your first computer. You must have considered many points before finalizing which computer to buy. One of the significant decision points for a consumer is his circle of reference. It is natural for you, as a buyer, to talk to your knowledgeable friends about the best product. Positive references from friends and acquaintances help one come to a decision.

How has Facebook modified all of this?

Study has shown that buyers do a lot of product research on the Internet and usually choose to buy the product either online or offline. The power of the Internet as a research and information source has been experienced largely by customers worldwide.

The principles of consumer behavior, learning, reference groups, and purchase decisions have remained exactly the same. But what has modified significantly is the pace with which everything occurs. Technology has reduced the barriers in global communication. Social networking sites, and more importantly the rising popularity of Facebook, carries a strong evidence to the growing power of the Internet as a means of communication and a source of information.

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