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"What is Your Why??"

You've probably been questioned about this more than once and I can't remember how long it took me to really figure out what that question meant.

You see your why is what inspires and really drives you on.

If it's strong enough, you will do absolutely whatever is required to create the success that you want for yourself.

Alternatively if it's not acute enough, this business is so hard that you may well become one of those who fall by the wayside.

When you're new to internet marketing it's easy to get absorbed by the idea of making heaps of money and that's something that very few of us don't affirm as one aspect of our incentive for doing this business. Yet that aim alone will not be enough to support you and keep you picking yourself up, brushing yourself off and moving forward when the going gets tough..

Your why has to come from inside, for it to compel you hard enough to keep pushing you onwards when all you want to do is sit in the corner and lick your wounds, it has to be something that you get real emotional about in it's own right, something that makes you feel special regardless of whether you have enough money to live on.

Finding your why is what enables you to stop chasing prospects and start attracting them to you, when you realise what makes you tick, what really inspires you and you tap into that, others recognise the confidence and the higher level of self awareness that fosters and they begin to be drawn by that certainty.

When you first started out, were you told to draft your warm list and approach them (family, friends, work colleagues), that's desperate, and it's a sure fire way to get those people switched off and avoiding you. Sure if you're fortunate you may have several people on that list who are fired up and ready to do whatever it takes, but in all honesty, aren't there far more people on that list who switch off as soon as you start talking about your business? Learn to avoid them before they start to avoid you and establish you as the guy or gal that they least want to spend time with.

It's important for you to take control of the situation if you want to stop chasing & start attracting prospects to you - make a conscious choice to spend time and energy on people who want to move ahead with you rather than those who require so much support to take a step or two that they drag you backwards constantly.

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