Most often when I am speaking with other writers and I bring up the subject of article writing, I often get a response like "I'd rather have a root canal, I just can't write", or "my spelling is terrible and my grammar is not much better". In my opinion, the first excuse is just a matter of attitude. The latter excuse falls on deaf ears because most major word processing software have good spelling and grammar correction capabilities..
We're not talking about something that would qualify for the Pulitzer Prize in literature, simply articles dealing with a topic that may be of interest to a group of marketers who also may happen to have mutual interest in your particular business proposition or activity.
Although not as dramatic as the college professor's situation of "publish or perish", many Internet writers have found that the notoriety and traffic that articles can bring to their website is second only in importance to actually creating sales.
When writing articles, start by clearly defining what you want to write about. Focus on the topic and the overall message that you want to communicate. Sometimes you will begin with a title then expand from there, and other times the title may be the last thing you develop.
Organize your material (be it knowledge, thoughts, or opinions) into a reasonable sequence or order. Don't try for the finished product in the first draft. Just allow your mind, and words, to breath and get some words down on paper. This may occur in a single session, for longer articles, it could be done in several rough draft sessions perhaps broken into logical parts of what will eventually evolve into your finished article.
Once you've finished the rough stuff, it's time to make your changes, smooth the rough edges, and maybe do some juggling in terms of organization. Run your writing through the spelling/grammar correction tool of your word processor and make the applicable corrections.
Now that the body of text that you have created is "technically clean" from a spelling/grammar standpoint and you have pleased yourself with the organization, its time to do the final styling or polishing to ensure readability (that may or may not be a word, but I'll solicit poetic authority and go ahead and use it). Read your article out loud to yourself and capture a feel for the cadence or rhythm. The readability of the entire article can be influenced by changing the order of words and/or exchanging one like-meaning word for another. The final goal is to grab readership.
Many professionals use their articles as a integral component in catapulting successful internet marketing careers, earning very substantial incomes. Remember, with regard to writing articles, you're greater than you think you are...it's all about attitude!
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