If you want to find customers in a recession you will probably be searching for creative promotion methods, and I'm guessing it will be even better if there is a plan that's available to anyone with a rock bottom budget - or even for those looking for completely free advertising.
The best way I have come across to get webpage visitors, without a doubt, is Article Marketing.
It's free, the leads are targeted and they are searching whatever service you are promoting, and what's even better, unlike an out-of-reach month-long advert in the national press, new customers keep coming month after month. I have sites I haven't actively advertised for more than 4 years - yet targeted visitors arrive over and over again.
You really don't need to be (or hire) an expert with website promotion tricks, although if you are able, that's great. But you do need to use article marketing well. Although you will get SOME traffic, with a hit or miss approach, it won't be the best you can obtain for the time spent.
Some business owners may be afraid to even consider article marketing because they feel they're not "literate" enough. This should NOT be a barrier. Obviously every submission needs to be properly punctuated and free from spelling errors, because that will reflect on you and your firm as "sloppy". But a decent spell-checker, in Word or even that in your browser, will make the changes you need.
If you still feel unable to compose content for your articles, you can hire authors to write them for you at a surprisingly low cost and, if you pick a good author you can end up with excellent work. Tip - give authors a small project to work on first, as some are better than others. Just one of my initial mistakes!
Another alternative is to get hold of low-cost PLR articles and rewrite them yourself. Please note that th rewriting step is vital; it is what puts your own personality and stamp to articles that other people may already have purchased.
So having dismissed concerns about being unable to produce good articles, you're well on the way to starting to use article marketing to get free visitors. It really can be that easy.
My initial attempts were effective even with a handful of "raw" articles I'd written myself without considering any of the finer points. But with just a little extra effort, considering a few more tips and tricks, I could have achieved so much more.
Some of the article marketing concepts that can help you get better results are:
- How to make up your mind what keywords to choose?
- Are you trying to get prospects to sites that already have too many competitors?
- Which article sites are the best ones to submit to?
- Should you present your work to many sites or just a few - is more always better?
- What is the best way to compose articles?
- How to select the best title for your article?
- How to defeat writer's block?
- What about Google's duplicate content penalty?
Formatting your articles for the ease of the people who will download them
The REAL benefit of Article Marketing, that most people have never guessed.
Consider some of these finer points and you'll be streets ahead of most article marketers who don't even know the questions to ask.
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