Have you heard the saying it's not enough to be a (insert your profession / trade here) you also have to be a great promoter of (insert your profession /trade here). For so many people the very thought of marketing themselves is uncomfortable, distasteful even, but it doesn't need to be that way. You can overcome the fear of self promotion, it's the same as anything else, with the appropriate tools, strategies, support and most importantly a shift in your mind set you can discover the fun in self promotion to where it even becomes effortless self promotion.
Perhaps the first thing you can do is to stop thinking of self-promotion as a project and start incorporating it into your every day business duties as a vital business advancement task.
For example a "keep-in-touch strategy." This is made easy by using an autoresponder service.
There are many autoresponder services out there, do your research and select the one that suits your needs.
Make it a habit of regularly sending your clients and prospects emails, personal notes and informative articles.
It means: giving to people building and maintaining relationships and honoring your promises.
Ultimately effortless self-promotion is about establishing:
- trust
- credibility
- respect, and
- creating a presence in the marketplace.
Three things you can start doing yourself today are:
(By the way if these strategies don't resonate with you, take a deep breath and just do it, you simply must overcome the fear of self promotion and accept it, as just a necessary part of of success - in business, at work, home, school)
1. Set small daily self-promotion goals.
- dropping someone a line,
- joining a networking group,
- donating your service,
- writing an article,
- starting a blog,
- or turning up at an networking event.
IT MAY TAKE MONTHS TO SEE THE END RESULT OF NEW CLIENTS, but it gets you into momentum.
Reality check - clients will come to you when the time is right for them, not you, and you have to be ready to serve them when that time comes.
You won't build your business / your career / you life without taking action.
2. You need a website, but not just any website, a direct response based website that grabs your target prospects attention and compels them to give you their name and contact details.
3. Be proactive - follow up, follow up, follow up.
- Keep in touch with tact.
- Thank them for choosing you and your service.
Even if your customers only buy from you once a year make an effort to stay in contact.
Keep them up-to-date of your activities, your newsletter, specials etc.
Sometimes it's hard to stay in touch. People change jobs, move around have different needs, budgets and so forth.
The onus is on you.
Remember in the end marketing your service is about marketing YOU.
Your job is to sell your prospective clients on you:
Your value, your brand, your uniqueness - what you have to offer.
You will find it difficult, even impossible to achieve greatness or sustained success without the willingness and ability to be an active self-promoter.
If you tackle it with the right attitude you will discover the fun in self promotion
So go ahead, make it fun, enjoy it and promote yourself now!
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